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Customer Success Story

How The North Face USA Boosted Retailer Advocacy and Engagement With Wranx

Wranx helped The North Face elevate product knowledge and brand confidence among retail partners—delivering over 7,000 hours of training and driving 97% learner engagement.

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97%

Learner Engagement

96%

Felt More Confident in Their Role

2.2M

Questions Answered

The Challenge

Empowering Retail Staff With Better Brand Knowledge

The North Face needed to:

  • Improve training and communication with shop floor associates across retail partners
  • Replace a pro deal platform that lacked user insight and accessibility
  • Create a scalable, engaging training experience that motivated store teams
  • Drive brand advocacy through better product understanding
The Solution

Empowering Retail Staff With Better Brand Knowledge

The North Face needed to:

  • A custom-branded training platform with daily microlearning drills
  • Self-enrollment and cohort grouping by store/team for targeted training
  • A discount eligibility system requiring monthly engagement
  • In-app messaging to promote new modules and product updates
  • A media hub for on-demand brand and product content
Measurable Results

The program delivered strong engagement and helped associates build deep product knowledge reinforcing The North Face’s brand on the sales floor.

Wranx has been a great partner. I think the aspect I have been most impressed by is their willingness to innovate and also understand our business. They want to make sure that the platform is working for our business as much as possible. We have been able to work on several special projects in order to accomplish this. We are excited about how we can work together to create the most engaging training website in the outdoor industry.
Matt O’Grady Senior Training Manager, The North Face

Key Outcomes

97% Platform Engagement

Retailers actively used Wranx to build product knowledge

96% Felt More Confident at Work

Associates said training helped them perform better

2.2 Million Questions Answered

Significant knowledge-building across the network

7,000 Hours of Training Delivered

Daily drills added up to major learning over time

73% Discount Eligibility

Retailers stayed engaged to maintain their benefits

Fully Branded, Mobile-Friendly Platform

The North Face look and feel on every device

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