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Wranx
Pharma & Life Sciences

Seven minutes with a clinician.
No second attempt.

Field teams have to be precise about the science and exact about the claim, in a conversation that is over before it starts. That is a memory problem and a fluency problem, and Wranx is built for both.

87%

Reduction in training time

60%

Increase in knowledge retention

88%

User satisfaction

Vertex.

The problem

What makes this training different

The content is harder, the tolerance for error is lower, and the window in which it gets used is tiny.

The detail is genuinely dense

Mechanism of action, trial data, contraindications, competitor positioning. It is a volume of precise material that a one-off launch meeting cannot possibly fix in place.

The claim has to be exact

Approximately right is a compliance problem, not a coaching note. Reps need the wording as approved, not a paraphrase they have drifted into over a quarter.

Field teams are never available

They are in a car, in a waiting room, between appointments. Any training that assumes a desk and a clear afternoon reaches almost nobody.

What we do about it

Wranx in Pharma & Life Sciences

The same engine every sector runs on, pointed at the things that make this one difficult.

Spaced repetition for clinical detail

The exact use case the science was built on. Dense, precise material returns on a schedule per learner, so trial data learned at launch is still exact eight months later.

Rehearse the seven minutes

Voice Coach plays the sceptical clinician and scores the answer against named skills — so the first time a rep handles the objection out loud is not in the clinic.

Explain it, don’t recite it

The Explain tier grades reasoning in the learner’s own words rather than matching keywords, which is exactly where memorised phrasing and real understanding come apart.

Certainty separates knowing from guessing

On regulated claims, the gap between a rep who is sure and a rep who happened to pick the right option is the entire risk. We measure it explicitly.

Evidence, per person, per concept

A defensible record of what each field member actually knows and when they last proved it — rather than a completion report that proves attendance.

Two to three minutes between calls

Short enough to happen in a car park, frequent enough to hold. Vertex cut training time by 87% without losing the knowledge.

Built around your world

Quiet by default

Gamification goes wrong when it is imposed, and a public league table is rarely right for a regulated field team. Private is the default here: nobody sees anybody else’s standing, no peer data is read at all, and the motivation comes from personal mastery rather than a scoreboard.

Other sectors

Where else this runs

The engine is the same everywhere. What changes is the problem it is pointed at.

Word-perfect, eight months after launch

Bring us your launch deck and we’ll show you the drills and the roleplay we’d build from it.