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Customer Success Story

How PSA Peugeot Citroën Cut Training Costs by £2.5M and Boosted Knowledge by 91%

By adopting Wranx microlearning, PSA Peugeot Citroën transformed dealership training; improving knowledge, reducing overhead, and driving engagement across their European workforce.

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£2.5m

Training Cost Savings

91%

Knowledge Increase

53%

Reduction in Training Time

17%

Mystery Shop Score Increase

The Challenge

Consistent Training Across a Distributed Dealership Network

As part of a five-year modernization plan, PSA Peugeot Citroën needed to:

  • Deliver engaging, consistent product training across European dealerships
  • Cut costs while maintaining training effectiveness
  • Drive sales by boosting employee product knowledge
  • Improve customer experience through more confident staff
The Solution

Consistent Training Across a Distributed Dealership Network

As part of a five-year modernization plan, PSA Peugeot Citroën needed to:

  • Replace fragmented in-person training with a centralized Virtual Training Academy
  • Deliver daily 2-minute microlearning sessions via desktop and mobile
  • Localize content for every market in the dealership network
  • Motivate learners through achievements, points, and badges
Measurable Results

Wranx helped PSA Peugeot Citroën modernize training delivery, resulting in real business impact, increased knowledge, and a more motivated workforce.

Our ultimate goal is to increase sales of our vehicles and to do this we needed a learning application which fully engaged with our staff. The immersive gaming aspects of Wranx reward staff for training just a minute every day and the achievements like badges and points motivate them to keep coming back.
Phillip Price Virtual Academy Operations for PSA Peugeot

Key Outcomes

£2.5M Training Cost Reduction

Achieved by consolidating physical training centers

91% Knowledge Growth

Measured increase in employee understanding of products

53% Faster Training Time

Significant reduction in time spent training staff

17% Boost in Mystery Shop Scores

Improved customer service and sales performance

Gamification Drove Daily Engagement

Points, badges, and streaks increased learner motivation

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