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Wranx
Customer Success Story

How The North Face EMEA Boosted Training Engagement by 274%

By combining microlearning with gamified incentives, The North Face EMEA rapidly onboarded new hires, improved knowledge retention, and lifted team engagement during peak season.

274%

Increase in Staff Logins

156%

More Active Learners

2-3 min

Daily Learning Time

483%

More Training Hours Logged

The Challenge

Onboarding at Scale With Limited Time

As The North Face EMEA prepared for peak season, they needed to:

  • Rapidly onboard a large volume of new customer service reps
  • Boost knowledge and engagement among existing eComm staff
  • Deliver consistent training across regions
  • Make use of a narrow 2-week window for coaching and gap-filling
The Solution

Onboarding at Scale With Limited Time

As The North Face EMEA prepared for peak season, they needed to:

  • Launched an incentivized team competition
  • Delivered 3 engaging modules via 2–3 minute daily drills
  • Offered localized content and tracked performance
  • Encouraged participation through team prizes (like waterproof jackets)
Measurable Results

The incentive-driven microlearning campaign delivered exceptional outcomes; increasing training engagement, boosting product knowledge, and even improving customer satisfaction.

The long term goal was absolutely to increase engagement and activity on Wranx for all CSRs and the perfect opportunity is usually the 6-8 week ‘lull’ we have after summer peak and before Black Friday, where we recruit in high volume and can spend quality time coaching, training and filling knowledge gaps for the teams. However, as this year has been extraordinary and we have seen a huge rise in eComm orders and therefore contact, our much anticipated ‘lull’ gives us perhaps 2 weeks instead – so we wanted to make the most of every day where we could.
Elaine Glover eCommerce Co Sourcing Team Leader, The North Face EMEA

Key Outcomes

274% Increase in Staff Logins

Engagement surged as learners trained more frequently

156% More Active Learners

A broader group of employees participated

483% More Training Hours Logged

Learners spent far more time on structured training

376% More Questions Answered

More product and onboarding training completed

NPS Jumped to 72.73% in Sofia

The highest satisfaction score achieved

Ready to Transform Your Training?

See how Wranx can deliver similar results for your organization with our tailored microlearning solutions.