Gamification
16 articles on Gamification.
Corporate Gamification Is The Hip Thing Nowadays? Why?
Before we explore the reasons why gamification has taken off in the corporate world, let’s take a step back and explain this term for those unfamiliar with it. According to a definition by Gartner, gamification is “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” Game mechanics can include things like rewards or achievements, whereas experience design refers to the journey a player takes, such as following a story or narrative. Finally, digital engagement and motivation makes reference to our increasing use of computers, smartphones, and other similar devices. For countless companies, the concept of gamification is like a dream come true. Previously, engaging and motivating employees felt like an uphill struggle, which could only be achieved through things like monetary bonuses or the promise of promotion. Nowadays, our reliance and love of new technology has meant gamification can be capitalised on to capture the imagination of staff while keeping stimulation levels high. But why should your organisation think about adopting this approach? What can gamification be used for, how should it be implemented and who has already taken advantage of this approach? Why choose gamification? In addition to its clear-cut
Don’t believe corporate gamification works? Read this!
Even if you’re a bit sceptical or unsure about the potential advantages that gamification can afford, there are several instances and examples where this increasingly popular learning technique is proving to be incredibly successful, especially when it comes to corporate training. Training and coaching For several employees, further teaching or tuition at work does not sound like an exciting prospect. Numerous individuals find traditional training fairly mundane, uninspiring and monotonous. With little interest in learning new skills, acquiring more knowledge about a particular subject or developing greater on-the-job proficiency, trainees demonstrate poor levels of retention and aren’t able to reap the rewards that further coaching can provide. To address and overcome this problem, more and more companies are exploring alternative training techniques and tactics, such as gamification. By using game mechanics and design to construct playable scenarios and storylines, individuals can become interested in certain subjects and highly engaged with learning materials. Gamification provides incentives such as achievements and awards to obtain, which increases motivation, helps leaners achieve their goals and brings about a change in behaviour. All the while, an employer can monitor user progress and adjust themes or subjects according to ongoing requirements. Here at Wranx, we are
Getting Started with Gamification
Nowadays, we are presented with an abundance of different teaching and learning techniques that aim to improve knowledge acquisition and retention levels. While some of these are passing fads, others have been scientifically proven to work, such as gamification. This method of training has caused quite a stir in recent years, as it not only delivers results, but can also be highly entertaining and enjoyable for the individual learning. When you compare gamification to traditional training techniques such as classroom teaching or office-based learning, it seems like a no brainer. However, understanding gamification and knowing how to introduce it is another matter. Several businesses won’t be fully aware of what is involved with this teaching technique or how it can be implemented to training situations. That being the case, here is a guide for getting started with gamification. What is gamification? Gartner recently defined gamification as: “The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” Game mechanics refers to elements including points, badges and leader boards that are commonplace in several video games, while experience design describes the journey a player takes, facilitated by narratives and story lines. As opposed to
The Effectiveness of Gamification in Employee Training.
Gamification is a subject you have probably heard a lot about, but there is little information out there that can guide us to *why* it works. Understanding this can help us uncover motivational methods that may already exist within your business. Worth an estimated $2.3 trillion, the global entertainment and media market is big business. While this comprises of television, radio and film, it also includes video games. Currently, global revenue of this booming industry is $101.62 billion, as average consumer spending comes in at just over $90 each year. But it isn’t just the financial side of things that raises eyebrows… The average gamer is said to spend eight hours a week playing their favoured console or device. Add into the bargain that 67 per cent of US households play video games and it is clear to see that we have a bit of an obsession. But the enjoyment and pleasure we get from gaming is being used for other purposes aside from entertainment. Research has found that adopting game thinking and mechanics in non-game contexts can help improve engagement levels, assist in completing certain tasks, improve individual learning and encourage personal development. This is known as gamification.[gap height=”20″]
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